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Yes, Mom, here’s an Internet friend who I trust – Chris Brogan
I almost didn’t take the time to write this post. I mean, it is Saturday. The house needs major vacuum love (hey, four cats, two kids, what can I say….) and there are piles of things to sort, file,...
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Bloggers and PR: the cold, hard truth
PR practitioners, if you remember this, you’ll be a lot less frustrated…. Unless you have a signed contract with a blogger for advertising or some sort of goods/services exchange, bloggers owe you...
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Three things you need to create great content and how time management drives...
It’s a simple formula, really. To create and publish great content (blog posts, Facebook Page Wall notes, videos, tweets) you need…. 1) Lots of good ideas about something that interests you, a way to...
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How to reach out to bloggers and (aack) influencers
In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer...
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Proud to announce AWC Clarion communications award
Thank you, Mom. Both my mother (a long-time journalist) and I are members of the AWC (Association for Women in Communications.) This year, Mom noticed that there was a new category, Personal Blogs, in...
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NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious...
After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you...
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What kind of blogger coverage is best for you?
Blogger outreach advice from @SheilaS during #blogchat It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a...
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Travel media resources to share with your customers
Magazine rack; so many choices for content! (photo courtesy Cathy Stanley-Erickson on Flickr CC) While putting together a presentation for the ETC (Educational Travel Community) conference in Boston, I...
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What’s the difference between a writer and a blogger?
I’m so going to blog that – lanyard from the late lamented SOBCON business blogging conference (photo by Sheila Scarborough) This question came up in a Facebook discussion … what IS the difference...
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